More and more Fortune 500 companies are now seeking to reduce their carbon emissions by adding solar power. Verizon Communication Inc., the largest U.S. wireless carrier, is investing almost $40 million to triple its use of solar energy this year. While solar technology is proven and promising, the solar industry is still full of risks for investors. SolarWorld is experiencing a deflated stock price even after winning the trade case against Chinese solar module makers. As the US solar market matures and a level playing field is established for both domestic and foreign production, some formerly hidden business problems will become more clear. All solar companies are not equal. Investors should learn the particularities of each individual company and how that company is positioning itself in the market before taking the leap and investing in solar companies.
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